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The world of Facebook seen from inside



How to explain that, after the Cambridge Analytica scandal, the shares of the company rose 4.2% or there was not a massive dropout of employees? A solid organizational culture and benefits that few companies have for their collaborators are some of the possible answers.

Entering the Facebook offices is like entering a new world, without visible problems and with bright and happy employees. From the moment you enter the new headquarters, located in Menlo Park, California, it is understood that calling Facebook a giant is more than a cliché.

A tour of the offices of the company helps to put face, floors and walls to a platform as invisible as present in the daily life of more than 2 billion users globally. It also helps to understand the strength that the company has towards the interior and why a scandal like Cambridge Analytica, which would have sunk other services, such as that of the political consultancy itself, did not do so with Facebook.

Read also: Can machines secure the future of Facebook?

The first thing you see when crossing the reception, which is loaded with messages alluding to the social network, is a long way in the open air with small and colorful buildings around it. It looks like a city of scale, not only because of its structure and spatial organization, but because of how well supplied it is. The complex was built precisely with the intention of looking like a downtown, the center of an American city. Facebook employees have everything so that they are in the best conditions to take full advantage of their capabilities, a philosophy that is replicated in several other companies in Silicon Valley, such as Google, for example.

There are two ways to be located within the facilities. The first one is looking towards the floor, where from time to time there is a small painted map that indicates the exact location of the person. The second is something more modern and consists of entering any of the buildings and looking for a screen, which is something like a map taken from Harry Potter, because it lets you know where each room and person is, by using GPS that goes incorporated in the business cards of employees.

Curiosities begin to appear as one goes down the long road. All kinds of restaurants, Mexican; Indian, another of ice cream and another of hamburgers, are part of the options that employees have to eat while they are working. This food is unlimited, as well as the products of the shelves that are in each building, with things like cereals, soft drinks, sweets and all kinds of options to ‘nibble’.

According to members of the community, 50% of employees use alternative transport and that explains the parking for bicycles and the huge workshop they have to keep them in perfect condition. And if at some point someone loses or is damaged by a cable, adapter or even hearing aids, there is no problem. You should simply approach a dispenser -of those who usually spit potatoes and sodas- to obtain, free of charge, any of these tools.

It is no coincidence that the company’s offices look like an amusement park, which even arcade has to relieve stress workers. All this responds to a very marked organizational culture that is based on offering well-being in order to obtain performance. It’s something that Janelle Gale, vice president of human resources at Facebook, insists on. “The responsibility of keeping the organization healthy means improving the experience of our people. Many times, growth makes you lose that focus and we are intentionally very committed so that does not happen. “

Organizational values ​​are clear and are directly connected to the mission: generate social value, be open, deliver results, be involved with the community and move quickly. All of them are put into practice through some tools that help achieve it.

One of these tools are weekly meetings in which employees ask what they want from the company or make criticisms, whoever, from any global office can participate. On this, Gale points out that “it is a very important cultural point for us because people want to listen directly to him (Zuckerberg) and that is why we have done it for so long, 14 years in total. So we democratize the processes of good ideas and criticism. “

Other ways to keep the organizational culture healthy is the use of Workplace, an alternative space to Facebook specialized in optimizing the internal processes of companies. The platform, founded in 2016, seeks to break the paradigms that exist around work spaces. Julien Codorniou, vice-president of Workplace, assures that the vision of the product “is to be the collaborative application of communications that connects everyone in the company, not only specific teams”.

During this year’s F8, the company’s largest annual event, Facebook announced that now, beyond establishing a direct link between all employees, programs were integrated to work within the platform, such as Adobe software or Mercado Libre, for Latin America. “We realized that when you change the way you work and give voice to each person, you increase their productivity. What we are announcing this year is that we are going to move from collaboration to automation. Today we are offering them the power to use the tool with many other applications, “said Codorniou.

Both Codorniou and Gale agree on the same thing: Cambridge Analytica has not affected any of their projects. “What we try to explain, and I think we have achieved it, is to make people understand that, although there is a relationship between Workplace and Facebook, they are different platforms and we work for the safety of companies,” added Codorniou.

After seeing how Facebook works inside, it is possible to understand the strength they have to face hard times, such as those that came with the Cambridge Analytica scandal.

Although, for the most part, the winds of scandal seem not to have touched the culture within the organization, there are notable exceptions. The departure of Jan Koum, one of the founders of WhatsApp, sent a strong strong message about the state of relations between Facebook and its employees. Before this, a report by The New York Times reported how several engineers on the platform sought to be transferred to Instagram or WhatsApp itself for not agreeing with the way Facebook handles data from its users. Even a product designer of the social network announced on Twitter his departure from the company citing ethical reasons

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Social networks and the presence of luxury and high-end brands on the Net continue to be the focus of case studies. The latest, developed by the online social intelligence consultancy Brandwatch, qualifies Calvin Klein, Dior and Louis Vuitton as the brands with the best online conversation with their followers. The other side of the coin is played by the American Donna Karan, who is the one who gets the worst relationship with her fans on social networks like Instagram, Facebook or Twitter.

In the study five keys have been taken into account to know if the brands have connection with the people who follow them in social networks. Social visibility, general visibility, commitment to the Network, growth objectives and social commitment are the five aspects analyzed in the report.

Calvin Klein, Christian Dior and Louis Vuitton were the brands with the best scores in the five areas of the study. The French Chanel, meanwhile, is the brand that has greater visibility in social networks, while Coach is the most appreciated by Internet users.

In the case of Calvin Klein, the brand has carried out in the last year a large number of campaigns on the Net, such as those carried out by the teen idol Justin Bieber or the promotion of the hashtag #mycalvins, which had more than 87,000 mentions in network.

Even so, experts say that the level of commitment of fashion firms on the Web leaves “much to be desired”. According to the study, fashion brands post twice a day on average, which is considered insufficient, and do not answer all the mentions received, something that in the case of luxury brands “is intolerable”.

In addition, according to experts, fashion brands are missing a key moment of conversation with their followers. “According to statistics, users are more active at night and on Sunday throughout the day, times when brands are very active on social networks.

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General Knowledge

The 7 secrets of the most digital country in the world




How did Estonia move from stagnation to being a model of the future? The keys to the success of the Estonian case that astonish the world. How and why it inspires Argentina

Estonia is located in northeastern Europe, between Russia, Latvia and the Baltic Sea. Until 1991 it was part of the Soviet Socialist Bloc, although it is more identified with the Baltic and Nordic countries, especially with Finland with whom it shares roots – cultural, ethnic, linguistic – and close ties of cooperation and influence.

The years under Soviet domination had decimated the Estonian population and its economy. Impoverished and depressed, she had to redefine her identity and direction in the world. That’s when he decided to bet on technology, looking in the mirror of Finland, a country that had achieved an economic leap thanks to the creation of a company that led the cell phone industry for several years: Nokia; and whose success fostered the emergence of new businesses.

With a cabinet of young people – average age of 35 years – and Toomas-Hendrik Ilves, a technology-loving president, they begin to imagine the Estonia of the future and put together a plan that would make it possible. They bet on a combo of a fixed income tax, free trade, solid currency and privatization. New companies can register easily and without delay.

There was almost nothing, everything was to be done, including infrastructure. Finland offers its analog telephone connection from the 70s for free, but Estonia rejects it and decides to upgrade with digital telephone connections and build its own cutting-edge system. Thus, it goes from having 50% of the population without a telephone to having 123 cell phone lines for every 100 inhabitants.

In 2004, together with other Eastern European countries, he joins the European Union as a new member, at the same time he becomes part of NATO and finishes fixing his position on the world board. Russia can no longer consider it part of its backyard. After its independence, the frictions with its neighboring power do not stop happening, with some periodicity and different tenor.

Estonia has managed to open a place in the world, and today is an emblematic case for the consistent transformation that makes it an example in Europe and in the world.

It does not mean that life there is rosy. With only 1.3 million inhabitants, it is one of the least populated countries in the EU.

Its capital, Tallin is a windy and cold city, with an average annual temperature of between 4 and 6.5 degrees. The city landscape still betrays the times of the iron curtain. The language does not help either: with Estonian as the official language, most foreigners find there a barrier impossible to cross although they have lived in that country for years. On the other hand, geopolitical instability and risk have discouraged many investments, an aspect that has always worried the government.

The size of the country is also a hindrance when it comes to growing companies that need qualified human resources, such as technologies. This leads the authorities to start offering the first virtual residence in the world with the goal of reaching 10 million “inhabitants” by 2025.

However, Estonia is at the forefront of Europe in Internet penetration and mobile telephony. The sector of information and communication technologies (ICT) have become a very important part of the country’s GDP.


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Today, life expectancy is 72 years, 99.8% of the population is literate and 97% of banking operations are done online.

How does Estonia become a digital society that has improved the economy and the quality of life of its inhabitants?

  1. First: education

The first action that is taken from the state to initiate this transformation was the “Tiigrihüpe” program to teach computers in schools. Laboratories are created with computers connected to the Internet in the country’s establishments. To reach the rest of the population, outside school hours, schools open their doors to the community so they can make contact with technology and learn computer skills.

Towards the end of the 90s all Estonian schools are online

Between 2002 and 2004, various computer courses for adults were offered, such as “One Look at the World” (Vaata maailma) funded 100% by the private sector, which manages to introduce 10% of the adult population to the digital world.

This same foundation, in 2003, incorporates the virtual space that connects the classrooms with the homes it calls “E-kool” (E-school). The system allows a real-time communication with parents and gives them the possibility of accessing from their computers to the content of classrooms, absences, notes, homework and exam dates for their children. At the same time, it opens an instance of participation to the opinion and contribution of the parents

Programming is an essential part of the curriculum. From first grade, teachers teach children to program, an activity in which they start even from kindergarten.

Today, for any Estonian, interacting with technology and solving daily issues, more efficiently thanks to it, is a common aspect of everyday life. At the same time, many young people have been able to start or enter the labor market thanks to the use of these tools.

  1. Digital Identification

Unlike other countries that also have a digital identification, in Estonia it is not optional but mandatory and universal. A key decision to implement this system successfully.

This unique digital identification of 11 digits, is given to each citizen at birth and is the one that will accompany him throughout his life, in each instance of his citizen participation: from voting – in 2005 the digital vote is incorporated and today the 30% of the population votes from their home or from their cell phone -, declare taxes, register a new business or access the systems of e-schools, e-police, e-cabinet or e-health.

In total there are more than 4 thousand digital services that can be accessed thanks to this identification.

Foreigners can also apply to obtain a virtual citizenship, since Estonia offers these digital identifications to all those people who want to invest in the country. From anywhere in the world, the new e-resident can register a company, take out a bank account, implement different online solutions such as PayPal and manage the entire company remotely.

With a population that decreases every year, the real goal of Estonia with this proposal is to include the number of e-residents needed to reduce or even eliminate the payment of taxes to its citizens

3.Internet as “human right”

Estonia has always played strong in this transformation, without half measures. In that sense, it was the first nation to declare the Internet connection as a “basic human right”. A move with a clear strategy: to force the private and public sector to provide the Internet service to the entire territory – regardless of whether the cost equation makes it convenient or not – and without excuses.

  1. With the focus on entrepreneurs

One of the great Estonian pride is to have generated the software that allowed the creation of the revolutionary communication platform, Skype. When Microsoft buys it for USD 8,500 million, these funds are diversified into new startups that are accompanied by foreign investments that begin to trust the creations of that country.

Today, Estonia is the country with the highest number of StarUps per capita in the world. Among them: Transferwise, Pipedrive, Cloutex, Starship, the delivery robot created by the founders of Skype is part of the usual landscape of Estonia

Unlike what happens in the US and China, where the entrepreneurial spirit is part of the culture of the country, in Europe (especially in the East) young people look at the world of work from the perspective of “employees” and not owners or entrepreneurs To change this mentality, very interesting instances were generated that gained the attention of the rest of the EU as “The people of the company” that started in Tartu, a city in the east of the country. There, and through play, children and adolescents between 5 and 18 years practice what it means to be entrepreneurs, as a way to encourage them to undertake.

  1. Public management as a service to the citizen

The one in Estonia is the first e-government in the world. Since independence, they decide to innovate in digital matters within their own meetings: they stop using paper and incorporate a system of databases connected to the Internet. This also makes it possible to see all the expenses of the state online and in real time.

The calculation is that each Estonian saves two weeks a year of his time thanks to not having to move or stand in line.

Even the annual tax return can be done with a Smartphone thanks to the system has pre-loaded all the data of each citizen (income, property, expenses, number of children, etc.)

Public management in a true service to the citizen. The maximum example is the Tax Agency that returns information to the citizen with online and real-time reports on the progress of its business and financial situation. So are online medical records and the

electronic prescription of recipes by mail.

  1. First of all, security

Estonia is the number one European country in cybersecurity,

Everything is protected by a Bockchain system, a decentralized network that is very difficult to hack. It also has several back-ups, including the first embassy of data, based in Luxembourg.

A decentralized architecture for computer communications, called X-road, prevents massive theft of data. In addition, Estonians use two-step verification methods for most of their activities. In this way, criminals at most can block access to certain services or drop some websites momentarily.

The great lesson about the importance of security is suffered in 2007 when Russia cyber attacks its system in retaliation for the decision of the Estonian authorities to take a monument dedicated to the Soviet Red Army from Tallinn and move it out of the capital. The cyberattack perpetrated by another state – not be able to criminals – and under political motives – non-economic – marks a milestone in the history of what is known as cyberwar.

  1. A lot of freedom and maximum transparency

According to Freedom House, Estonia is the country with the greatest freedom of the Internet. What shows that you can have a free and open Internet and at the same time demand the highest possible security standards.

But in addition, Estonia is the most transparent and least corrupt country in the Central and Eastern Europe region (Transparency International Corruption Perception Index 2013, the 28th of 177 countries).

Estonia’s economic freedom is considered to be one of the highest in the world and the best in the Central and Eastern European region (World Classification of Economic Freedom, 11th among 178 countries). It is not a matter of chance that the Center for Excellence in Cyber ​​Cooperation of NATO and the IT agency of the European Union are located in Tallinn.

The Estonian government has an electronic declaration of officials’ assets to reduce the risk of corruption and increase transparency.

Every year, active citizens from all over the country organize community activities on the day “Let’s do it!”. A program that emerged in Estonia in 2008 when 50,000 volunteers mobilized to clean up the country in 5 hours, removing 10,000 tons of garbage and saving the state the work of 3 years and 22 million euros. At present, it is a global network covering 112 countries, and having mobilized some 14.5 million participants. Let’s do it! It has initiated a change of mentality that extends throughout the world.

All this has led to the Estonians have cultivated, in the world, an image of people with an average level of high education, honest, hardworking and who keep their promises.

Some achievements of Estonia:

99.8% of the population is literate

Country with the highest number of StarUps per capita in the World

It has the fastest wide bank in the world

It is the only one with i-voting that allows you to pay from a cell phone

First nation to declare the internet connection as a “basic human right”.

All your schools are online

Kicks off to schedule kindergarten

It has compulsory and universal digital identification.

At the head of Europe in Internet penetration and mobile telephony.

First virtual residence of the world

123 cell phone lines for every 100 enablers.

It is the first e-government

European country number one in cybersecurity,

Country with the greatest freedom on the Internet

Allows you to register a company in 18 minutes

Almost all the procedures can be done online

In local key

Infobae consulted with three officials of key portfolios in the modernization, digitalization and promotion of technology and innovation in our country. All of them also serve the Estonian model as a case of success and a source of inspiration.

This past week, Mariano Mayer visited Estonia to receive an award for entrepreneur promotion policies. Today, from Finland, he tells Infobae that “what we find very interesting is that Estonia understood that, being a very small country, it needed to achieve a rapid growth that would allow them to recover lost time, which is why they focused entrepreneurs and in the knowledge economy. “

They set out to be one of the best countries in the world to undertake, develop technology and be at the forefront of digitalization. Local entrepreneurs, and around the world, have many facilities, one of the best tax agencies in the world and an excellent system of digital residence. It has the world record for the incorporation of companies: 18 minutes.

What do we talk about until now?

  1. As points of convergence: both countries seek to analyze in which aspects the State adds value and in which it does not, always with the entrepreneurs as protagonists.
  2. We tell you about the Simplified Shares Company (SAS), which is part of the Entrepreneurs Act and that is working very well.
  3. We talk about digital identity projects that we are working with the Ministry of Modernization, exchange experiences and explore possible collaborations in entrepreneurship, digitalization of SMEs, and knowledge economy.
  4. We analyze to start connecting our ICT clusters with yours and see what things could be done, what best practices can be developed to simplify the procedures for SMEs and entrepreneurs.
  5. Urve Palo, the Minister of Entrepreneurship and Information Technology of Estonia, will come to Argentina in December in the framework of the WTO meeting and we will meet again to advance joint work projects.

With firsthand knowledge of the Estonian case, for the Minister of Modernization of the Nation, Andrés Ibarra, “if the procedures are simplified, allowing them to be done over the Internet and at a distance, the producers export more in less time, the companies are created with faster and the projects of each Argentine become a reality faster, the objective is to leave behind a slow and bureaucratic state “.

Andy Freire devoted a complete chapter to the case of Estonia in his book “Entrepreneurial Argentina: How to innovate can produce real and decisive changes in the destiny of a country”.

In consultation about whether he was inspired by the Estonian model during his tenure, he pointed out that from the ministry he presided, they worked together with CABA’s Education in launching the “elbow to elbow” program with the objective of “teaching programming to any neighbor with a title secondary education as a way to provide the necessary tools to enter the new working world.


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The miracle of Estonia, the unlikely technological mecca of Europe

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The new launch date of the new Samsung Galaxy Note 9 is filtered




Throughout these last weeks there has been a lot of talk about what is going to become Samsung’s next flagship in terms of the mobile phone sector, we are referring to the Galaxy Note 9 that is expected to see the light throughout this same summer.

So, how could it be otherwise, before the expected official presentation and as we have been reporting, have been producing a series of leaks of their specifications, rumors that have become common for this type of devices , while the same thing is happening with the launch date of the smartphone, a date expected by many.

At the same time, a year from now, the same firm is expected to launch another two high-end terminals, such as the Galaxy X and the Samsung Galaxy S10, although at the moment we have to focus on the aforementioned Note 9. , in what refers to the date of presentation, this is something that the brand itself has been making other years in late or mid-August, but everything indicates that in 2018 you want to advance a bit to distance yourself from the coming iPhone .

At first it began to talk about the next July 29, at which time the new Galaxy Note 9 would see the light ahead of the usual way of operating Samsung in this regard. However, as our colleagues at MovilZona tell us, in the last few hours another new date has been announced.

The launch date of the Samsung Galaxy Note 9 is announced

Thus, the last leak that has been released in this regard and that has occurred a few hours ago, point out that this is a terminal that will be presented next August 9. Thus, while it is still earlier than expected at the beginning, it would also suffer some delay with respect to the latest predictions.

At the same time and next to this day to which we mention, we also wanted to make a special review which will be one of the most remarkable features of the terminal of the Korean firm, and that is none other than the camera that goes to implement. In this way what is intended is that this is even higher than the one that was included in the Galaxy Note 8 last year.

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